In this week’s episode, host Mike Moore speaks with Omar Khateeb, Founder and CEO of Khateeb & Co., and creator of the game-changing Medical Sales Network Effects Program course.Social media can be a powerful tool for influencing buyers in the medical industry, and Omar’s course is designed to help people in the industry capitalize on that. How do you capture and sustain attention? And how do you channel that attention into something?Today, Mike and Omar talk more about why the course was created, gaining persuasive leverage over competitors, driving product adoption, and the value of a strong social media presence.Notable Quotes“People who are in employment, you're essentially trading your time for money and you're somewhat of a slave, right? And if you have not been using LinkedIn at all, nobody knows you, nobody knows your name, nobody knows any of these things. Moment that a layoff happens, or let's say you're unhappy, you have no idea where to start. You don't even have an idea of what exists in the world. And so what do you end up doing? Just put your head down and keep grinding out more. Just work harder.” - Omar (21:56)In This Episode(01:34) Mike’s posts going viral since enrolling in Omar’s course(03:24) Taking advantage of the organic reach you can get through LinkedIn(04:46) Omar’s background(10:24) How Omar put 35 deals in the pipeline in 60 days(12:57) What are network effects?(21:07) Gaining persuasive leverage over competitors(23:02) Omar’s CEP framework(25:42) The first step to influencing is getting attention(32:36) If you want to make more money, you can’t do that on your own(37:21) The problem Omar wants to solve with his course(39:45) Omar’s “aha” moment(48:28) What’s in store for people in C-suite who are interested in the course?(55:10) The essence of network effects(57:57) How can people get started in the course?Our GuestOmar Khateeb is the Founder and CEO of Khateeb & Co., which helps medtech companies grow sales and drive product adoption at scale using social media. He is the host of The State of MedTech podcast, and the mind behind the game-changing Medical Sales Network Effects Program.

Resources & Links
LinkedIn: Mike Moore
LinkedIn: The Bleeding Edge of Digital Health