Today’s episode breaks down one of the biggest shifts happening in ecommerce right now: what happens when AI, creative, and distribution collide.

We start with the story of Medvi, a $1B “one-man” AI-powered telehealth brand that’s forcing operators to rethink what a company even looks like. Is this the future of lean ecommerce, or is there more beneath the surface?

From there, we unpack what’s really happening inside Commerce Roundtable Austin — who’s in the room, why the $5M–$50M brand segment dominates, and what it says about where the industry is heading next.

We’re joined by three operators with deep experience across DTC, paid media, and creative:

Hal Smith (Founder, H Street Digital) brings lessons from political advertising into ecommerce, breaking down why most brands misunderstand their own data, how attribution is misleading teams, and what it actually takes to acquire net-new customers profitably.

Brett Curry (CEO & Co-Founder, OMG Commerce) draws on 16 years of agency experience and tens of millions in ad spend to explain why YouTube remains one of the most underutilized growth channels, what makes it work today, and how AI will reshape agencies going forward.

We also cover:

- The rise of AI as an “employee” inside ecommerce teams

- Why bold product positioning is outperforming safe branding

- The gap between platform-reported performance and real CAC

- What it takes to scale creative in a post-targeting world

Plus, rapid breakdowns of emerging products, trends, and viral moments shaping the next wave of ecommerce.

If you’re a founder, operator, or growth leader, this episode is designed to give you a clearer view of what’s actually working right now — and what’s coming next.

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Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

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