Igniting Change

Meet a Bot Named Roo: How Planned Parenthood Is Fighting for Women’s Health Online


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Meet Roo, a chatbot built to protect privacy, share facts, and give hope when access to care is under attack.

In this episode of Igniting Change, Puff talks with Nicole Levitz, Senior Director of Digital Interventions and Insights at Planned Parenthood Federation of America, about Roo’s creation and how it’s helping millions of people find trusted answers about sexual and reproductive health online.

This conversation is about more than AI - it’s about designing technology that stands up for truth, trust, and women’s health.

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