Today we have a fellow University of Arizona wildcat on the vibe! Born out of the need to feel comforted, Alyssa Wasko founded Donni in 2009 after the death of her father, Donald. Finding peace in creative work, she launched a line of oversized scarves that could be wrapped and worn in countless ways, establishing her collection as an accessory line. After seeing how her product and concept were catching the attention of fashion editors and being adopted by new customers, she knew she was onto something special and grew it into the lifestyle brand that it is today.

Follow along at @donni