Nerve to Lead by SangParth

Meet Art Entrepreneurs, Team Sound Creed


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Join us in this captivating episode as we delve into the creative process behind crafting an extraordinary album that intertwines global sounds with a captivating carnatic core. "Perumal and Providence" is unlike any other, as we flow freely through discussions on Bhakti, embodiment, and so much more. Tune in for an inspiring and enriching experience!

(00:00) Introduction

(00:41) Team Sound Creed Introduction

(01:02) Aditya Sharing: The Birth of Sound Creed Company

(02:32) Mammoth of a Project: Creating "Perumal & Providence" Album

(03:44) Target Audience & Contemporizing a Classical Art

(04:59) The Biggest Strength: Aditya's Vision for the Album

(05:18) Brilliant Artists and Their Sonic Worlds and the Context of Each Song

(07:00) Nailing the Target Audience: Intellectual Carnatic Music Lovers

(08:17) Content Decides the Form: The Creative Approach

(09:04) Context of "Amalanadhipiran" Song Tuned by Bharat

(10:22) Embodied Bhakti Literature

(11:15) Musical Transition: Merging Ragas Seamlessly

(12:08) Electronic Twist: Musical example of  Varali (a ragam in Carnatic music)

(12:58) Percussions in Harmony: A Musical Showcase

(14:02) Ragam Selections: Curating the Album

(14:45) Unique Ideas: The Making of "Perumal & Providence"

(15:35) Ashwath's Work on "Thirunedunthangam" Song

(17:01) Bhakti Literature & Pleasure: Embracing Complexity

(18:23) Art & Creativity: Avoid cereberalizing

(19:54) Sumesh - True Harmony is achieved when Notes That Don't Conform

(21:10) Musicalizing Amalanadhipiran & Thirunedunthangadam: A First

(21:40) New Avenues of Songwriting: Inspiring Producers and Artists

(22:30) Mood Changing in-between Virutham: A Musical Example

(23:39) Drama in Perumal: Exploring Emotional Depths

(24:11) Credits to Madhusudhan Kalaichelvan: Picking the Pasurams

(25:17) Seamless Transitions: Credits to Sayee Rakshith

(26:33) Ravi G's Attention to Detail & Vision

(28:41) Closing Credits

Thanks to Sound Creed for the music, you can visit them here ⁠⁠https://www.youtube.com/@SoundCreedLLP⁠

Curious about the work? Visit ⁠www.sangparth.com

and book a call ⁠https://www.sangparth.com/15min-call⁠ 

To know more about the Sound Creed team Visit:

Bharat Sundar - https://www.bharatsundar.com/

Ashwath Narayanan - https://www.instagram.com/ashwathnarayanan/

Sumesh Narayanan - https://www.instagram.com/rudranym/?hl=en

Ravi G - https://www.instagram.com/ravig_official/?hl=en

Sayee Rakshith - https://twitter.com/sayeeraksh?lang=en

Aditya Balasundaram - https://www.instagram.com/aditya_balasundaram/?hl=en

Madhusudanan kalaichelvan - https://www.madhukalai.com/

For Full Transcript Visit: https://www.sangparth.com/podcast/b/sound-creed

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Nerve to Lead by SangParthBy SangParth