Ensuring the product quality is a must for a business. Otherwise, it just won’t work and would bring the business down. You need to properly go through the process to secure the value. There is no shortcut even if time is not on your hands. David Chitayat, one of the three group CEOs of Genimex, chats about the processes from planning to getting your products on the shelf to the importance of category expertise and the relationship between quality and price. He goes deep about the crucial aspects of production that some business owners fail to do while giving us some lessons along the way on why product testing is necessary before launching.

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