In today’s episode we meet Ed Wood, CEO of Elevate, an award-winning global event staffing agency for events that connects people with brands. He shares insights on metrics that matter for live events and their growth journey in the US. They have also launched a new tech platform called Impact which enables events, both online and in-person, to be quantitatively measured through the power of live data - offering marketers access to new insights that are being captured for the first time.