In this episode of Launch Lab, we welcome Elena as the new voice joining the show and officially introduce her to the Launch Lab family.

We kick things off with a few fun “get to know you” questions — coffee order, last meal, New York, life advice, and more — before diving into one of our recent client projects: PerformX Training.

Michael and Elena talk through how VICI helped PerformX move from a slow, overloaded WordPress course setup into a more scalable Kajabi-based learning platform, while also exploring what’s next with AI-powered coaching tools, smarter intake systems, and using technology to free up business owners’ time.

This one is part intro, part business breakdown, and part behind-the-scenes look at how we think through client problems at VICI. 

You can learn more about Elena and her work here:
https://elenaugccreator.com