Primer is a social enterprise - Australia's first digital media social enterprise, in fact - which means that Felicity and Anna deliver 50 per cent of their profits to organisations that help women in desperate need.

This means that every time you click on a story or share it with a friend through Primer, you're helping fund projects that make women's lives better. What's not to love!

During my chat with Felicity we talk about her days at Marie Clare, the need for meaningful journalism, how they choose which NGO's they support and how piano lessons can help you chill out!

You can learn more about Primer at www.primer.com.au