What’s the central nervous system of your business? For Goorin Bros controller, Aaron Wyse, it’s the logistical tools that underpin your operations. That means looking at the interplay between technology and human labor to build workflows that hold up under pressure.

Goorin Bros has pivoted to new forms of omnichannel shopping over the past couple years, which opens up a ton of challenges and opportunities. Aaron digs deep into the questions brands should be asking as they scale and connect with customers in new ways.