In this episode of Mastering Rod Building, host Bill Falconer welcomes Steve and Joe Haywood—the father-son team behind HFF Custom Rods—for a special look at family legacy, innovation, and the future of custom rod building. Broadcasting from their Michigan showroom, Bill, Steve, and Joe trace the Haywood family’s journey from consulting careers to building one of the fastest-growing, most community-focused rod shops in the Midwest.

Listeners will hear the story behind the HFF name, the pivotal role of mentorship and family in their business, and how the Haywoods have embraced new technology—like 3D printing—to develop modular, customizable rod building equipment. The conversation dives deep into the design and launch of their new HFF power wrapper, the challenges and rewards of running a family business, and the importance of hands-on classes and regional gatherings in growing the craft.

Along the way, the episode spotlights the value of community, the impact of teaching the next generation, and the creative spirit that drives innovation in rod building. With practical advice, behind-the-scenes stories, and shoutouts to influential builders, this episode is packed with inspiration for both seasoned rod makers and newcomers alike. Whether you’re curious about the latest tools, looking to connect with fellow builders, or simply love a good story about passion and perseverance, you’ll find plenty to enjoy in this heartfelt, information-rich conversation.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

Where to buy genuine FUJI®️ rod components (Area Distributors)

• Japan: FIRST Corporation — https://first-fuji.co.jp/ • [email protected]
• American Continent (North & South America): Anglers Resource — https://anglersresource.net/ • [email protected]
• Oceania: Frogleys Offshore — https://fujitackle.com.au • [email protected]
• Spain/Czech/Finland/Sweden/Estonia/Latvia/Poland/Denmark/Belgium/Germany/Netherlands/Ireland/Luxembourg/France/Portugal/UK/Norway/Belarus/Ukraine/Russia:: CALICO S.A. (Kalikunnan) — https://kalikunnan.com/ • [email protected]
• Europe: MAJORA Intelligent Fishing (FUJI Tackle Italy) — https://www.fujitackle.it • [email protected]
• Asia: KOWA Company, Ltd. — [email protected]