When Jo's sister was diagnosed with breast cancer, the memories of her own breast cancer battle came flooding back. Her sister's experience left Jo with the renewed desire to help battle this disease via early detection. A chance conversation with one of her daughters about a self check shower gel led Jo to create a big message in a bottle!

BOOB LOOB was born out of the desire to see more women exercising methods of breast checking that are easy and effortless. And it is here just in time for Breast Cancer Awareness Month.

Jo is also donating a percentage of the profits from Boob Loob to the McGrath Foundation, more information is available at www.mcgrathfoundation.com.au

You can learn more about Jo and Boob Loob at www.boobloob.com.au