In today’s episode, Daniel Crate chats with Joe Moruzzi. 

Joe is the founder of Pleesecakes, which makes specialist cheesecakes and other exciting cheesecake-related products, including revolutionising the frozen dessert market by creating the world’s first scoopable frozen cheesecake. 

From Dragons’ Den to making cheesecake for the Queen, Joe discusses how he has turned his direct-to-consumer business into the scaled-up retail sector.