Meet Marketing Tech founder Karoline Gross, as we unpick her journey to create Smartzer. Smartzer solves one key challenge- making videos shoppable and interactive. Here we cover Smartzer's journey from side project to SaaS platform catering for huge brands like LVMH, Bulgari, Harvey Nichols, Addidas, Sephora, and many more. In this episode, hosted by Hattie Willis, we dive into the power of developing a "niche" proposition, moving from custom development to a scalable business model, retail trends to watch, and what's coming next in the marketing space. This episode is a great reminder of the power of reducing one key friction in the user journey to carve out space in a hotly contested industry.