In this episode of Life of the Brand, we’re welcoming Megan Maldonado, GriffinWink Advertising’s new Social Media Manager. With nearly 10 years of experience as a content creator, Megan shares how social media evolved from a creative hobby into a career, why authenticity matters more than ever, and what it really takes to grow an engaged audience.

We also talk content days, branded social media strategy, TikTok vs. LinkedIn, and what Megan is most excited to build for GriffinWink clients in Amarillo, Lubbock, and beyond. If you’re a business owner or marketer looking to better understand modern social media marketing, this episode is for you.