As product developers, inventors, and marketers, we often get caught up in the complex process of product development, manufacturing and marketing. One common mistake that causes failure to launch products successfully is employing shortcuts without thinking things through. So many things could go wrong: from unveiling your product too soon, to enabling copycats to steal or tweak your original idea, to picking the wrong factory, as well as a host of other factors that could result in sub-par products, and most probably a looming PR disaster for your brand. Thankfully, the risks of failure could be greatly reduced with ample preparation. Crystelle Desnoyer of Genimex, one of our highly trusted brands in manufacturing, gives a sweeping preview of what you can expect from the monthly dialogues with our Genimex experts, who will answer your questions on product development, design for manufacturing (DFM), product engineering, quality control, industry trends, and all other relevant marketing aspects in between. Get advice from seasoned industry experts through our membership discussions here on Product Launch Hazzards.

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