Today we take a little detour from fashion and enter the world of clean beauty. We start with the basic part of the beauty ritual the simple bar of soap. Sinan and his wife Deemah started Saaf Body after a trip to the Middle East helped which connected them with their roots and the beauty rituals of this land. They decided they wanted to share the Hammam experience with everyone. We speak about how it was that simple bar of camel milk soap that started their road to clean beauty

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