In this episode, we examine a consumer group that we've really been looking forward to discussing on the show: sneakerheads. Sneakerheads are a passionate and loyal group of consumers who go above and beyond the casual shoe consumer. We take a close look at the experience of shopping for sneakers. We also discuss themes of authenticity, fighting bots for sneaker drops, avoiding fakes on the resale market and the overall thrill of the hunt for a new pair.