Before we talk websites, code, or conversions, we’re introducing you to the person behind the pixels.

In this episode of Life of the Brand, we sit down with Sonia Szeton, the web designer and developer behind many of the sites we build at GriffinWink Advertising. From growing up in Colorado to nearly finishing a computer science degree before pivoting into a more creative, tech-meets-design path, Sonia shares how she found her way into web design and why she loves building websites that actually work for brands.

If you’ve ever side-eyed your own website, wondered why web projects take longer than expected, or just want a behind-the-scenes look at how modern websites are built, this episode is for you.