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Meet The $100M Founder Making YouTubers Rich (Eric Wei)
Meet Eric Wei - the co-found of Karat. In this episode, he discusses his journey to building Karat, as well as common mistakes YouTubers make that cost them $1000s every month.
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/
Book a call with us: https://1of10.com/strategy
Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn
Check out the 1of10 newsletter: https://1of10.com/newsletter
Check out the 1of10 blog: https://1of10.com/blog/
Follow Us on Twitter: https://x.com/1of10media
Follow me on Twitter: https://x.com/richard_YTS
Karat’s Socials
YouTube: @trykarat
Instagram: https://www.instagram.com/trykarat/
Website: https://www.trykarat.com/
TIMESTAMPS:
0:00 - Introduction
0:55 - The advice he’d give to a small YouTuber who’s just starting to make money
3:35 - The most creative way he has seen creators monetise beyond advertisements
6:17 - The biggest mistakes he has seen creators make with money or finances
8:08 - The opportunities creators overlook to make money
8:55 - How to find the right sponsorship agency
11:49 - Traits that successful creators have
14:05 - The best way creators can build and engage their audiences today
15:59 - The origin story of Karat
22:59 - Who to hire first and what to do with a huge amount of money
24:35 - Who else he hires to grow the company
25:44 - The decisions that helped his company to stand out
26:51 - How many employees he has
27:21 - Advice on managing a team and scaling
28:54 - How to deal with the stress of managing 15-20 employees
30:04 - How many creators are on Karat
30:29 - How he attracts big creators to the platform
32:07 - The biggest challenges when working with creators
33:00 - The next big challenge Karat needs to overcome to continue scaling and serving creators
33:45 - The vision for Karat in the next five years
34:23 - What he would recommend to a creator with a niche audience to do to start a business
34:48 - The biggest trends shaping the creator economy
37:33 - How creators can deal with financial stress
38:02 - How AI will impact the future of content creation
38:57 - How he sees the future of content
41:37 - What small creator he would invest in
42:35 - What his dream is
View all episodes
By 1of10 MediaMeet Eric Wei - the co-found of Karat. In this episode, he discusses his journey to building Karat, as well as common mistakes YouTubers make that cost them $1000s every month.
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/
Book a call with us: https://1of10.com/strategy
Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn
Check out the 1of10 newsletter: https://1of10.com/newsletter
Check out the 1of10 blog: https://1of10.com/blog/
Follow Us on Twitter: https://x.com/1of10media
Follow me on Twitter: https://x.com/richard_YTS
Karat’s Socials
YouTube: @trykarat
Instagram: https://www.instagram.com/trykarat/
Website: https://www.trykarat.com/
TIMESTAMPS:
0:00 - Introduction
0:55 - The advice he’d give to a small YouTuber who’s just starting to make money
3:35 - The most creative way he has seen creators monetise beyond advertisements
6:17 - The biggest mistakes he has seen creators make with money or finances
8:08 - The opportunities creators overlook to make money
8:55 - How to find the right sponsorship agency
11:49 - Traits that successful creators have
14:05 - The best way creators can build and engage their audiences today
15:59 - The origin story of Karat
22:59 - Who to hire first and what to do with a huge amount of money
24:35 - Who else he hires to grow the company
25:44 - The decisions that helped his company to stand out
26:51 - How many employees he has
27:21 - Advice on managing a team and scaling
28:54 - How to deal with the stress of managing 15-20 employees
30:04 - How many creators are on Karat
30:29 - How he attracts big creators to the platform
32:07 - The biggest challenges when working with creators
33:00 - The next big challenge Karat needs to overcome to continue scaling and serving creators
33:45 - The vision for Karat in the next five years
34:23 - What he would recommend to a creator with a niche audience to do to start a business
34:48 - The biggest trends shaping the creator economy
37:33 - How creators can deal with financial stress
38:02 - How AI will impact the future of content creation
38:57 - How he sees the future of content
41:37 - What small creator he would invest in
42:35 - What his dream is