Listen to an expert session about how benchmarking can help improve your go-to-market strategy.

In today’s conversation, Lauren is joined by a seasoned go-to-market operator. They discuss the importance of benchmarking KPIs in the SaaS sector and the benefits of benchmarking as an investor. They speak to benchmarking as a means of measuring growth and cost issues, aligning internal and external stakeholders, and inspiring investor confidence, as well as identifying opportunities for improvement in go-to-market strategies.

Moderator: Lauren Kelley (Founder and CEO of OPEXEngine by Bain & Company)

Guest Speaker: Kunal Mehta (Partner at Bain & Company)