Welcome to the newly rebranded Get More MSP Leads podcast.

In this episode, Laura Johns introduces Lydia Walker, TBG's new COO and a 20-year MSP and telecom operator who has sat in the same seat many of you are in right now.

Laura was not looking for another marketing expert. She was looking for someone who understands how to run an MSP. Someone who knows where growth breaks. Someone who loves fixing broken things.

Together, they break down:

• The Visionary and Integrator dynamic and why it matters for MSP growth • How operational gaps quietly sabotage your lead generation • Laura's "hole in the boat" metaphor and what it reveals about scaling • Why MSPs flail when they do not truly know who they are • What this leadership shift means for TBG clients and their results

Most agencies hire more marketers. TBG hired an operator who has been the client.

If you care about predictable growth, strong systems, and lead generation your operations can actually support, this episode connects the dots.

Because getting more MSP leads is not just about marketing. It is about building a business that can handle the growth. The Business Growers: https://www.instagram.com/thebizgrowers/ _________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com