In this episode, Drew Carrell and Kyle Sulerud are joined by their partner and lead developer, Nolan Nordland, to reveal how their proprietary pay-per-lead software, Juiced, processed over $1,000,000. They discuss the "genius" behind building a platform that reactivated a flood of inactive clients and provided a level of customization that is officially disrupting the agency industry. From initial "AFK" ideas to creating the "Ferrari" of lead tech, this deep dive explores the technology and team driving the future of Leadzolo.

https://thatagencygroup.com

https://usejuiced.com

0:00 - Cold open on Juiced impact

0:55 - Introducing Nolan and Juiced

2:35 - How Nolan was first approached

5:32 - Nolan’s development background

10:14 - Preston adds context and scale

15:08 - Family vision behind business building

21:11 - Building Juiced from scratch

26:46 - Migrating from LeadProsper to Juiced

40:43 - Preparing Juiced for other companies

48:45 - Extra features for future tenants

1:01:17 - Hiring help and scaling development

1:07:51 - UI and UX design philosophy

1:14:35 - Nolan’s long-term vision for Juiced

1:18:03 - Working relationship and business evolution

1:26:21 - Wrap-up and next episodes