Capital Raising Playbook: Natu Myers, founder of raises .com who raised $260M+, shares his step-by-step system to raise capital before a deal and build a powerful investor network months in advance.

Master the art of business acquisitions in 15 min a week with our newsletter → https://behindtheacquisition.beehiiv.com/subscribe

Connect with Natu Myers (Guest):

• Linkedin - https://www.linkedin.com/in/natumyers/

• Website - https://raises.com/

Connect with Adithya MS (Host):

• Twitter - https://x.com/Adithya__ms 

• Linkedin - https://www.linkedin.com/in/adithyams7/

• Facbook -  https://www.facebook.com/adithya.ms.39/

• Book a Call  - https://calendly.com/30min-intro-call/1

TIMESTAMPS:

00:00 - Is “Money Will Come to a Great Deal” a Lie?

01:43 - How Long Does It Take to Raise Capital?

02:33 - Why You Should Raise Money Before You Have a Deal

04:02 - How to Raise Capital: Step-by-Step Process Explained 

07:33 - Syndication vs Fund 

10:17 - 3 Terms Every First-Time Capital Raiser Should Know

11:45 - How to build a Qualified Investors List from Scratch?

17:23 - How to Identify Ready-to-Invest Investors?

23:33 - What’s an Accredited Investor?

28:03 - One Big Investor vs Multiple Small Investors 

29:29 - Investor Red Flags to Avoid

34:46 - Multi-Channel Investor Outreach  

39:50 - How to Position Yourself So Investors Take You Seriously

47:19 - Investor Outreach When You Don't Have a Deal (with Templates)

54:51 - Your Feedback Matters!

55: 25 - Investor Outreach When You Have a Deal (with Templates)

59:55 - What Not to Say (Legal & Sales Traps)

01:02:27 - What to Do When Investors Ghost You

01:04:25 - What to Do When Investors Say “Maybe Later”

01:06:38 - Should You Use Paid Ads to Raise Capital?

01:11:08 - How to Get Warm Introductions to Investors

01:15:40 - 5 Calendly Questions to Pre-Qualify Investors

01:19:25 - Investor Call Structure

01:21:04 - Investor Call Script

01:29:04 - Handling Investor Objections Like a Pro

01:35:00 - How to Nurture Investors with Newsletters

01:43:38 - How to Actually Close an Investor

01:46:24 - Common Investment Return Structures

01:47:23 - How to Fire an Investor (Without Burning Bridges)

About Behind The Acquisition:

Behind The Acquisition is a podcast about buying businesses. The Host Adithya MS talks to investors, industry experts and shares How-to's on how to buy, operate and exit businesses.

#businessacquisitions #acquisitions #buyingabusiness #privateequity #business #buyingbusiness #raisingcapital #investing #fund