Jonathan Raveh is the Head of Thought Leadership at the rocketship Israeli tech unicorn, Appsflyer. He is charged with driving the company strategy for demand generation and thought leadership. In his role, Jonathan is also the voice for over 70 Appsflyer employees, crafting messages and written content mainly for LinkedIn to showcase the company from a range of perspectives including technology, sales, marketing, people and more. He shares how he is able to curate his content at this scale, explains what is thought leadership and who can do it and some tips on compiling the perfect posts for social media.