From Side Hustle to Success Story

Meet the Maker: Evanice Holz - Senoreata


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"It was incredibly validating", says Evanice Holz, founder of Señoreata, when talking about winning Food Network's "The Great Food Truck Race" as the first Latina AND the first plant-based concept to win the Grand Prize.

Becoming a vegan at 18 years old came with some challenges. Evanice felt excluded from meals at her grandmother's home as well as her own home, so she sought  to "convert" traditional Cuban dishes into vegan versions. "It doesn't taste like the real thing until you add the plant-based herbs and spices."

In this episode of "Meet the Maker", we sit down with Evanice and talk, candidly, about the public perception of vegan food, the challenges of owning a business and the joy she finds when visiting her "roots" in Cuba.

Join us as we hear the personal story of this award-winning chef. This is a conversation you don't want to miss.


Located in the Arts District of Downtown Los Angeles, Crafted Kitchen is a shared commercial kitchen space that provides small food business owners with the tools and resources they need to Prepare For Greatness™. Visit craftedkitchenla.com to learn more.

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From Side Hustle to Success StoryBy Cindi Thompson