Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else.    

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands.   

In this episode, we chat with Daniel Barba, Vice President of Marketing at Bob’s Red Mill. A seasoned CPG expert, Daniel has built and revitalized brands across food & beverage, and entertainment. With leadership experience at Coca-Cola and Kellogg’s, he has a proven ability to drive growth, optimize portfolios, and transform struggling brands into category leaders. We’ll hear how Daniel’s passion for market intelligence, consumer-focused strategy, and cultural change has shaped his leadership.