Marketing is often confused with promotion, but really it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and ultimately sells itself. In short, marketing is about insight above all else.

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands.

Today we're joined by Madhav Bhandari, VP of Marketing at Storylane, where he is helped grow the company from $2 million to over 10 million in ARR in just two years. But that's only one chapter, he's also scaled revenue and marketing engines at Hubstaff, Close, and Bonsai.

We'll unpack how Madhav's marketing philosophy, anchored in insight, creativity, and disruption, has helped SaaS companies like Storylane, Hubstaff, and Bonsai scale from early traction to eight-figure growth. You'll hear how he applies "pattern interrupts" to rethink go-to-market strategy, align marketing with product and sales, and build momentum through bold experimentation.