Marketing is often confused with promotion, but really, it’s about much more than that.  Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else. In that spirit, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry leading brands.  

In this episode, we sit down with Nathan Schmidt, EVP of Brand Strategy and Digital Channels at San Diego County Credit Union, also known as SDCCU. During Nathan’s time at SDCCU, the company has become a top credit union in the nation and deeply rooted itself within in the local community, as San Diego’s largest locally-owned financial institution with over $8.4 billion in assets. Nathan’s career accolades include being named 2017 Marketing Professional of the Year by the CUNA Marketing & Business Development Council, Credit Union Rock Star (also by CUNA), Brand Professional of the Year by SDX, San Diego’s premiere marketing association, "40 Under 40" by SD Metro Magazine, a “Trailblazer 40 Below” by the Credit Union Times and more.