Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else.    

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands.   

In this episode, we chat with Sharon Ayala, Vice President of Marketing at Abilene Christian University. ACU is a diverse, innovative private university whose alumni network includes best-selling authors, Pulitzer Prize winners, Hollywood producers, government leaders, missionaries, renowned researchers, and more. We’ll hear how Sharon’s marketing journey has helped her develop impactful marketing campaigns and effectively navigate the dynamic landscape of higher education marketing.