Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates.

Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day.

With Google's announcement to migrate everyone to change to GA4, I took the opportunity to research new analytics solutions. Very quickly, Piwik PRO established itself as a leading option, as it met my requirements for my business.

I challenge anyone that is feeling frustrated with GA4 to do one thing first: write down your specific needs for analytics. What questions do you want to answer?

Then, with that list, evaluate your options, such as Piwik PRO. You may find a solution that is easier to use, great customer support, and a clear focus on data security and privacy.

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