A Slack Story Podcast

Meet the New, New, New Boss: Bob


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Teenage Years of Slack and Finding a Sales Leader

In this episode, James Sherrett narrates the journey of Slack in its formative years, focusing on the challenge of hiring a VP of Sales. As the company moved beyond its development-driven roots, it realized the need for an experienced leader who could steer the Sales strategy. Despite internal skepticism about Sales, the team embarked on a rigorous interview process, eventually landing on a top 1 candidate, Bob Frati. Bob's readiness to learn and adapt made him a strong fit, and marked a key turning point in Slack's strategy to scale up its Sales functions. This episode is full of the growing pains and excitement of evolving from a startup to a larger commercial entity.

00:23 The Challenge of Hiring a New Boss

01:46 Internal Struggles and Realizations

06:12 The Search for the Right Candidate

10:19 Interviewing Bob: A Standout Candidate

14:47 Bob's Impact and the Future of Slack

15:47 Conclusion: Expanding Horizons



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.slackstory.com
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A Slack Story PodcastBy James Sherrett