03.21.2018 - By Nick Bracciante, PT, DPT and Will Boyd, PT, DPT
In this weeks episode we chat about the possible factors that drive sales in the healthcare market. Are we listening to patients and allowing their expectations to guide the subjective reports? How do we get better at the selling mindset, and does it have to be all about business? Will has been crushing the marketing and service department lately, so this episode was a really fun ride as he took us from soft skills to converting tactics.