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Meet the PR team increasing the influence of the UK's biggest lifestyle media
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?
In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!
I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.
We discuss;
Effie’s honesty and insight is fascinating. Whether you work agency or in-house this episode is for you.
As always, let me know what you think @stellabayles on Twitter.
Special Guest: Effie Kanyua .
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By Stella Bayles
5
33 ratings
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?
In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!
I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.
We discuss;
Effie’s honesty and insight is fascinating. Whether you work agency or in-house this episode is for you.
As always, let me know what you think @stellabayles on Twitter.
Special Guest: Effie Kanyua .