Join us in this dynamic and insightful conversation with April Dunford, renowned expert in product positioning in the SaaS industry. April delves deep into the nuances of effective positioning, the difference between positioning and messaging, and shares her unique approach to analyzing competition. Discover key strategies for startups and established businesses to optimize their go-to-market approach, understand customer needs, and outshine competitors. Whether you're a startup founder, a marketing professional, or simply interested in business strategy, this episode offers valuable lessons and actionable insights.

Key Topics Discussed:

- The essence of product positioning
- Differentiating positioning from messaging
- Analyzing and leveraging competition
- Effective strategies for both PLG and sales-led motions
- Adapting to changing market dynamics
- Real-world examples of successful positioning
- Practical tips for businesses of all sizes

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