In this episode we welcome marketing graduate student and TikTok celebrity Ethan Milne onto the podcast to talk about his social media fame, his research, an interesting incident at his Western University, the concept of 'elite capture,' and more.

Follow Ethan on Twitter at https://twitter.com/SEthanMilne and on TikTok at https://www.tiktok.com/@tallpsychology?lang=en

The hijab kiss incident: https://lfpress.com/news/local-news/western-university-lgbtq-poster-sparks-muslim-community-backlash/wcm/c1b69e57-a678-45a4-be94-bab4044b46bf/amp/