In this week's episode, we have my good friend Nick Fusco coming back on the show for round two! Nick Fusco is the youngest CEO in the cigar industry right now with his company El Mago Cigars. He started El Mago Cigars when he was just 22 years old and how now grown the brand to have a national presence! This week we enjoy a cigars and whiskey podcast where we dive deep into Nicks's story and the special reason why he started this brand! Nick goes into detail on how to start a cigar company and what is needed to be successful! We also debunk some common misconceptions like Cigars vs. cigarettes and if Cuban Cigars are mostly fake! Nick also does a great job of breaking cigars down for beginners and explains how a cigar is made and what cigars they should look for! This is one of the best success stories we will have on our podcast no doubt so hope you enjoy it!

#cigars #cigarbusiness #businesspodcast

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00:00:00 Introduction

00:09:56 Cigar company founded in honor of grandparents

00:16:21 Competition in Miami's cigar industry is intense.

00:27:23 Importance of product placement and visibility in retail.

00:32:46 Growth through building accounts and expanding territories.

00:44:43 Debate on aging cigars, 8 years optimal.

00:55:32 Quality Cuban cigars are hard to find.

00:58:47 New office space demolished for cigar humidor.