Advocacy is driven by people. But how do you find new advocates? And how are you learning more about what interests your current stakeholders? This week we're joined by Rand Fishkin, Co-founder of SparkToro, an audience discovery platform that helps groups find the websites their audience visit, social accounts they follow, hashtags they use, and more. Listen in as we dive into how through knowing the content our ideal audience is consuming, we can better engage them in the future, driving both advocacy and PAC results.