🎙️ This is Episode 1 of the "Built for HubSpot" series, featuring Daniel Zarick from Arrows. Listen or watch the full episode on Spotify, Apple Podcasts, or YouTube. Read on for more insights on building for depth in the HubSpot ecosystem.

Question: Is it better to build a standalone product or integrate deeply with HubSpot's platform?

Answer: Where are your users doing their work multiple hours per day? And can you ergonomically meet them there? If that is in the CRM, then strongly consider that. Do it because it's better for the customer. Do not build in a platform like HubSpot or Salesforce with the expectation that it's a magic unlock for distribution.

In this episode:

* The strategic decision to build deeply for HubSpot vs. a standalone product

* Why betting on a platform isn’t only about your product

* The myth of "marketplace distribution" and the reality of ecosystem partnerships

* How AI is changing the CRM landscape and integration strategies

* Best practices for evaluating if a deep platform integration the right play

The Built For HubSpot series is presented by Ampersand, the deep integration platform that enables the best startups and AI agents to work seamlessly with platforms like HubSpot without having to manage the complexity and tedious maintenance that comes with integrations at scale.

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