On this installment of Sorghum Smart Talk, we visit with the newest edition to the Sorghum Checkoff, Norma Ritz Johnson. After working for the Lubbock community for over a decade, Norma started serving as the checkoff's executive director earlier this year. She brings a culmination of prior sorghum experience, expansive leadership capabilities and industry rapport to the Sorghum Checkoff's team. We are excited to welcome Norma to the team—we hope you are, too!