On this week’s episode of ⁠⁠Power Pivots⁠⁠, Chelsea Stephens shares how she combined a budding interest in entrepreneurship and a “vice” of wine to pivot away from biomedical engineering after earning her Ph.D. - ultimately founding ⁠Vinstinct⁠, a platform helping casual, experiential wine consumers learn about wine in an approachable and engaging way.

Chelsea opens up about losing interest in medicine due to the rigidity of the profession and craving more creativity and freedom of expression. She explains how that desire led her to entrepreneurship and how she leveraged her doctoral research background to immerse herself in the world of wine by “figuring it out” from the ground up and creating educational content that meets wine lovers wherever they are in their journey.

Connect with Vinstinct:

Website:⁠https://vinstinct.co/

TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@vinstinct?lang=en

Instagram: https://www.instagram.com/vinstinct.co

YouTube: https://www.youtube.com/@itsyourvinstinct

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