We all know that this pandemic has really shaken things up – on both a micro & macro scale. The industry has changed, but so has day-to-day. When your dog is your coworker, your bedroom is your office and the lines of what used to be your workday are now blurred more than ever, life and work have definitely changed. But have you changed with it in order to meet client expectations?

Many solo and small firms have been presented with a fight or flight scenario, and while it’s incredibly sad to see, the folks who were forced to try new things & pivot often found more success.

And the overall goals haven’t changed for these solo and small firms – they want to create a sustainable business model & still have that desire for growth. Listen and Learn.

Written by Susan Cartier Liebel