In a nutshell, user-centric product development implies attentiveness to the client's needs. This approach puts the customer at the heart of the product

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Today, it has become difficult to compete with other solutions on the market if your product or service does not meet the user's expectations. Markets have become more saturated, and users now lean toward products that solve their problems and that are friendly and easy to navigate.

Businesses that have adopted a user-centric approach are finding greater success through increased customer satisfaction and loyalty. Importantly, users who feel valued and heard are more likely to become loyal to the product and actively promote it.