Leveraging technology while maintaining personal touch is a challenge all CX leaders face. Rachel Sheriff, VP of Global Customer Success at LogicMonitor, shares how she balances efficiency with connection using her “tech touch” approach.

Rachel also breaks some news to us: We're all in the business of sales. Though this doesn’t often look like what we think of as sales.

Listen in to learn how to sustainably differentiate yourself, which metrics to use as your North Star, and best practices for meeting customers where they are.