From 2007 - 2018 the number of women-owned businesses increased by 58% percent,  while all businesses increased by just 12%.  A combination of necessity entrepreneurship and opportunity entrepreneurship is driving the high 2017- 2018 net new number. A necessity entrepreneur is an individual who cannot find quality employment or is unemployed and whose only viable employment option is to start a business. These businesses tend to be smaller than those started by opportunity entrepreneurs, 2 which target a market opportunity.

In this episode we discuss how women start businesses to meet a need including tuition, make a large purchase or some other need. We meet the Furlough Cheesecake Sisters who started their business during the government shutdown.  Kristin Lewis who started the Poundcake Project to may her daughter's private school tuition. And we close the show interviewing Carolyn Pendleton owner of the Pendleton Candle Company where proceeds go toward creating obituaries for children lost to gun violence.

Listen to these compelling stories and how mompreneurs are impacting their communities and changing lives.