If you're still trying to nail down the best practices for marketing to your audience on social media, you're not alone. The way people get information is always changing. Facebook is the new phone book, and most millennials and Gen Z-ers are searching for the information they need or want on the internet: where to eat, where to shop, what to do on the weekend, how to learn more about their schools, classmates, and the trends affecting their lifestyle.

If a brand spends quality time on its social media accounts with a clear, asserted identity and regularly updated and engaging posts that do more than sell, those brands will reach more people and become go-to sources of information. And, be better prepared to jump in and out of broader conversations as appropriate.

People have the power of information in their pockets, and if you are not taking advantage of that, you’re missing a huge opportunity.

In this episode, we bring on our public relations specialist and AccessU social media manager, Lucas Weaver, to discuss the best practices to engage your audience and establish a credible online presence:

1. Be consistent 

2. Be engaging

3. Be flexible

4. Be authentic and transparent

Learn more social media tips through our blog. 

Thanks for listening to The Access Success Podcast, produced by AccessU, a division of Access Advertising and Public Relations.