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Meetings on the Rise: Navigating Demand and Innovation in Event Planning
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Discover how the meetings industry is not only rebounding but thriving, as chat about Kristen's experience at the Texas Travel Alliance's 39th Annual Texas Travel Summit. Together, we uncover the stunning resurgence of the industry, which is now surpassing pre-pandemic levels. Kristen shares insights on the new frontrunners in event planning, with the sports market leading the charge, while planners face the dual challenge of high demand and limited venue availability. We also dissect the role of hotels and DMOs in overcoming rising costs and the importance of flexible, responsive partnerships that help planners navigate these turbulent times. Even amidst these challenges, there’s a palpable optimism breezing through the industry, with the majority of planners feeling more positive than they did just months ago.
As the meetings landscape transforms, DMOs are shifting their strategies from traditional FAM tours to more personalized site visits, all while wrestling with tighter budgets and a greater emphasis on digital marketing. This episode highlights the creative ways DMOs are capitalizing on local partnerships to offer competitive incentives, turning financial constraints into opportunities. We also delve into the evolving dynamics between planners, hotels, and DMOs, emphasizing the significance of flexibility and post-event feedback. Learn how collaboration can create opportunities even in a landscape marked by rising costs and rigid contract terms, as the industry adjusts back to pre-pandemic norms. Join us for these insights and prepare for upcoming episodes where we'll explore emerging traveler behaviors and market trends.
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The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/
Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
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Follow Us on Social!
LinkedIn https://www.linkedin.com/company/destinationinnovate
Facebook https://www.facebook.com/destinationinnovate
Instagram https://www.instagram.com/destinationinnovate
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Have a topic you want us to cover? Want to be a guest? Let us know!
https://destinationinnovate.com/contact/
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By Destination InnovateSend us a text
Discover how the meetings industry is not only rebounding but thriving, as chat about Kristen's experience at the Texas Travel Alliance's 39th Annual Texas Travel Summit. Together, we uncover the stunning resurgence of the industry, which is now surpassing pre-pandemic levels. Kristen shares insights on the new frontrunners in event planning, with the sports market leading the charge, while planners face the dual challenge of high demand and limited venue availability. We also dissect the role of hotels and DMOs in overcoming rising costs and the importance of flexible, responsive partnerships that help planners navigate these turbulent times. Even amidst these challenges, there’s a palpable optimism breezing through the industry, with the majority of planners feeling more positive than they did just months ago.
As the meetings landscape transforms, DMOs are shifting their strategies from traditional FAM tours to more personalized site visits, all while wrestling with tighter budgets and a greater emphasis on digital marketing. This episode highlights the creative ways DMOs are capitalizing on local partnerships to offer competitive incentives, turning financial constraints into opportunities. We also delve into the evolving dynamics between planners, hotels, and DMOs, emphasizing the significance of flexibility and post-event feedback. Learn how collaboration can create opportunities even in a landscape marked by rising costs and rigid contract terms, as the industry adjusts back to pre-pandemic norms. Join us for these insights and prepare for upcoming episodes where we'll explore emerging traveler behaviors and market trends.
-----------------------------------------------------
The Tech, Travel, and Twang Podcast is hosted by Co-Founders, Kristen Cruz and Jenn Barbee with Destination Innovate. Learn More! https://destinationinnovate.com/about/
Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/tech-travel-and-twang/id1679996130
🎙️Subscribe on Spotify Podcasts: https://open.spotify.com/show/2WxEA6ZONc1PhNbJMHP8mV
--
Follow Us on Social!
LinkedIn https://www.linkedin.com/company/destinationinnovate
Facebook https://www.facebook.com/destinationinnovate
Instagram https://www.instagram.com/destinationinnovate
--
Have a topic you want us to cover? Want to be a guest? Let us know!
https://destinationinnovate.com/contact/