In this episode of Founders Future, with host Olivia Sammons, we sit down with Meg Clarke, founder of Clapping Dog Media, to explore her journey from working in large marketing agencies to building a flexible, purpose-driven business that helps service-based companies get discovered online. After transitioning into freelance web design while raising her family, Meg quickly realized that beautiful websites alone weren’t enough—her clients needed visibility. This led her to dive deep into SEO and eventually evolve her business into a specialized agency focused on search strategy and digital discoverability.

Meg shares her approach to helping established service-based businesses expand beyond referrals by leveraging SEO and AI-driven search strategies. She breaks down her process of building “entity authority,” aligning brand messaging with how both users and AI tools interpret content, and empowering clients with systems they can sustain long-term. The conversation also explores her organic lead generation through partnerships and LinkedIn, her evolving vision of building an AI-powered authority engine, and the challenges of niching down and betting on the future of AI in marketing.