💡 Content marketing as an essential part of a marketing strategy for small businesses

💡 The need to create content that is shareable to reach a larger audience without relying solely on paid promotion

💡 Selecting appropriate channels (social media, blogs, email, video, etc.) and planning content based on the target audience and objectives

💡 Defining a brand and identifying the target audience to tailor content accordingly

💡 Analytics, metrics, and insights to measure content performance and make necessary adjustments for future content creation

💡 This episode was originally published on 15 April 2020