With four generations and almost 60 years of fresh fish experience, Shopfreshseafood.com is a family run business and a proud fixture of the historic Fulton Fish Market. Now located in a new state-of-the-art facility in the Hunt's Point section of the Bronx, the New Fulton Fish Market is still a thriving part of New York City’s history, of which the Grippa family is proud to be a part of.